ICTs and SMEs
The business world is now more dynamic than ever. La tecnologÃa ha venido a cambiar las reglas del juego y cada vez es más difÃcil seguir los cambios.
Las TecnologÃas de la Información y la Comunicación (ICT), they are now present in everything we do, both in our personal and professional life. El término TIC define al conjutno de herramientas que nos sirven para gestionar información de manera electrónica y de las cuales podemos mencionar:
- Internet.
- Email.
- Social networks.
- Computers.
- E-commerce.
- Transfer of money through Internet or cell phones.
- Computer programs (spreadsheets, Word processors, image editors, etc.)
- Electronic messaging (chat applications, voice over ip, video calls)
- Cellular and smart phones.
- etc.
We can say that currently, There is no any entrepreneur, of any size, that it does not contact ICT each day, either directly or indirectly. Entonces, ICT is no longer something that an SME must be taken, but something that should be taken advantage.
How to make better use of ICT in SMEs?
SMEs of El Salvador or anywhere in the world, deben saber aprovechar la ventaja competitiva que da la utilización de las TIC. Para esto, It is necessary to bear the potential of each tool (appliance, program, application, etc.) and use it as a result. Es probable que necesite un consultant in the field, It can guide you in the best use of the tools with which it already has, or in the acquisition of the best tools for your business.
The use of ICT should not represent a great investment, But if you must provide a breakthrough in the management of your business.
With low-cost programs, You can manage many processes that would otherwise require long time, or the hiring of additional personnel.
A timely investment in ICT, le puede dar a su empresa ese impulso que necesita:
- Hace ver más profesional a su empresa.
- La hace ver más organizada.
- Make business intelligence.
- Anticipate changes in trends in your business
- Communicate more efficiently (receive calls while you are away from your office).
- Save you money.
- Maintain and increase the confidence of your customers.
- Improve customer service.
- Etc.
It is certain that every penny that you invest in the acquisition of an ICT tool for managing your business, It will be quickly recovered in the acquired benefits.