The business plan.
For any project that starts, whether it is personal or professional, planning is the most important part to help us achieve our goals.
The importance of a business plan for the company is that gives us a direction to follow for the next years. Nos sirve como una guÃa de ruta o para buscar financiamiento para nuestro emprendimiento.
Either that we are starting a business or to be an already established company, long as we have a definite plan, We continuously review it and make the necessary adjustments to achieve the proposed goals.
Once we start to write our business plan, the ideas begin to flow, focusing on priorities and, on many occasions, discovering opportunities, without this process, they could have come later. Aunque parezca contradictorio, take the time to write a good business plan saves us time and future efforts. El plan de negocios le proporcionará una sensación de dirección a su negocio.
Writing the business plan
The business plan must be consiso, focusing exclusively on the important information for those who will read it. Los detalles operacionales o de mercadeo pueden ser anexados en un apéndice, in case if necessary. Recordemos que el plan de negocios es una guÃa de ruta.
If an established company, You should involve your staff, This helps, not only to the generation of new ideas, but also to give the employees a sense of belonging.
Finally, a business plan should be realistic, otherwise, the road map would be wrong from the start. No debe seguir nuestras expectativas, but represent the reality of the business and the market.
Contents of the business plan
While there is a defined format of how to write a business plan, It should contain the following:
General overview of the business
- Business name.
- Years of established.
- Structure.
- Products and services offered.
- Registration, NIT and turn.
- Market goal.
- Financial structure.
Business detail
Whether it's a new business, describe why it is entering into this sector and which will give you the success of your business.
Whether it's an already established business, start with a brief history of your business and the achievements that has had to date. Describa la estructura del negocio con un poco de más detalle que el punto anterior.
The idea of this point is a briefly describe the benefits of your products and services. Que los hace diferentes ( or that makes them unique), disadvantages might have, etc. Por último que piensa que puede garantizar el éxito.
Analysis of the market
Knowledge of the market, your customers and your competition.
Identify the market in which it is immersed and focus on the segment of that market in which you compete. Identifique el tamaño del mercado y de su segmento, el tamaño de su participación en ese segmento, the trends and the raison d ' être of these trends. Trate de identificar aspectos que impulsan el segmento del mercado. Si es posible, This analysis with all segments of the market, not only with the segment where you compete.
Describa a sus clientes actuales (in the case of established business), or potential (in the case of new business). Identifique el tipo de clientes que estarÃan interesados en obtener sus productos o servicios y clasifÃquelos.
Identify your direct competition. Compara sus productos con los de ellos y precise las desventajas o ventajas. Enfoquése en elementos como el precio, quality, customer service, distribution and explain why customers would rather have their services or products from your competition.
Business plan
Análisis FODA (Strengths, Opportunities, Desbilidades and threats) del producto e implementa y definición de la estrategia: 5P (Product, Price, Plaza, Promotion, Pot-for sale).
Organizational structure
The organizational structure is the system of roles of the members of a company, graphically represented by the chart.
For our business plan, We must highlight the skills of the management team, identify skills in which we have disadvantages and explain how you plan to cover them.
As a company, We should be interested in the productivity and efficiency of staff, What should explain as this are company regarding. Es conveniente también explicar como se afrontarÃa la pérdida de un empleado clave.
Operations plan
The Plan of operations as part of a Business Plan is based more on the processes and policies that in the productive. For this reason, You must analyze the capacity and efficiency of operations.
Mention aspects as the location of the business (its advantages and disadvantages), If the offices are rented or own or considering change of location.
It is convenient to explain the Organization of production, the necessary equipment, If you need to acquire new equipment and expectations of expansion and how will face.
Provide a summary of the information system that tells, such as communications, networks, servers, accounting, processes, etc. and if these systems could be used in the event of a growth or whether it would be necessary to change them.
In some cases, It may be necessary to identify certain regulations, permits or standards that must be met.
Economic-financial plan
Esta parte se trata de poner en números las proyecciones finacieras.
Include the financial information of the last 3 years.
Show the gross margin for each product.
Provide balance of results and a profit and loss sheet.
Explain the reason for changes in utilities, working capital, cash flow .
Provide financial projections for the following 3 years.
A small company might necessary only a profit and loss statement, ventas y flujo de efectivo. A medium or large enterprise, You'll also need projections of balance of operations.
Future strategy
Make sure that the business plan covers the critical aspects that make your readers to understand how you plan to run your business in the future.
Highlight the key components of its future success and how it will strengthen its position in the market in a realistic way.
Trace your goals, Emphasizing that would give him a significant boost to the future of your business and create a schedule.
Updating the plan
A business plan is not static. Different factors, external as well as internal can do it change. Check your plan at least once a year and make corresponding adjustments.
CLARIFICATION: Please, Please note that the current information, It is only a guide and at no time is intended to replace the proper advice of a professional consultant.
